Eyecon's Story: The Australian Studio Behind Fluffy Favourites

Eyecon was founded in Brisbane, Australia, in 1997 and dates the release of Fluffy Favourites to 2006. Its games reached operators both directly and through distributors, including a bingo network; Eyecon later described Fluffy Favourites as appearing across hundreds of UK sites and inspiring bingo rooms.

Eyecon's story, step by step

From Brisbane to online games

Eyecon began with a particular focus on bingo audiences. The studio says it started as a computer game company before turning its attention to online casino games in 1999.

That is a useful place to begin if you know the Fluffy name from bingo. Eyecon's story starts in Australia, while its connection with UK players is a later part of the picture. The move into online casino games also came before the release of Fluffy Favourites, rather than happening at the same time.

The arrival of Fluffy Favourites

Eyecon dates the release of Fluffy Favourites to 2006. Its timeline does not give a separate UK release date, so that year should not be taken as confirmation of when the game first appeared on a particular UK site.

For a bingo player following the name back to its beginnings, the distinction matters. A game's release date is one part of its history; when a particular operator offered it, or when a themed room appeared, would need its own evidence. The room's launch date is not confirmed here.

How Eyecon's games reached operators

In 2017, Playtech said Eyecon distributed its games directly to operators and through distributors. Those distributors included 888 and Playtech's Virtue Fusion bingo network.

That helps explain the route by which a studio's games could reach players: a game made by a studio could be supplied to an operator directly or made available through a distributor. It is a useful piece of background for the Fluffy story, though it does not tell us which route brought any individual player to the game.

At the time of the acquisition announcement, Playtech also said Eyecon derived almost all its revenue from the UK market. That is a snapshot of the studio's business in 2017, rather than a measure of how many people played one particular game. It does, however, place the UK firmly in Eyecon's story.

The bingo-room connection

In 2024, Eyecon said Fluffy Favourites had performed across hundreds of UK sites and had inspired bingo rooms used by major UK bingo sites. That is the studio's own characterisation, and it gives context to the link between the game name and bingo rooms.

It is not a complete history of those rooms or proof of how any one player encountered Fluffy Favourites. Still, it shows why a reader might reasonably meet the name in more than one setting: the original game is one part of the story, and the themed bingo-room connection is another.

If the room is what brought you here, our guide to how the Fluffy Favourites bingo room plays takes a closer look at that format. The studio history is useful background, but the room's own information is the place to understand a particular session.

A closer look: the 2017 announcement

On 7 February 2017, Playtech announced its acquisition of Eyecon, with a maximum total consideration of £50 million. The announcement is a business milestone in the studio's history; it should not be used as a date for the completion of the ownership change.

It also provides a helpful point in time for understanding Eyecon's UK business and distribution. Those details describe the position around the announcement, not necessarily the position today. The Fluffy Favourites release had already been dated to 2006, so the game was part of Eyecon's story before the announcement.

What to check before or while playing

• Read the listing for the specific game or room. A shared name does not replace the rules and instructions for the version you have chosen.
• Check the session details. Look at the stated cost and any relevant game information before taking part.
• Check availability directly. A historical mention of a UK site or room does not confirm that it is available to you now.
• Keep it enjoyable. Decide what you are comfortable spending and take a break when you want one.

Related reads on this site

For the bingo side of the Fluffy name, start with Fluffy Favourites Bingo: how the themed room plays. You can also explore the guide to Slingo Fluffy Favourites as a separate game, or browse Fluffy History for more background.